Yum Lunch,

Morning organization for school should be easier.

Mobile app

B2C

Midjourney | Figma | Ps

The Problem

Parents struggle to maintain nutritional balance in their children’s lunchbox for school.

Causes of THE problem

01

Rushed mornings contribute to choosing quick and familiar options.

02

Lack of diverse breakfast ideas limits choices for parents.

03

Children may resist trying new foods, making parents hesitant to change.

04

Allergies can significantly restrict the range of suitable breakfast choices.

Implications

For users

Parent-child conflicts during challenging hours.

Parents often feel guilty for not making sufficient efforts.

The child’s health and eating habits may be affected.

Stress between parents and children lead to various conflicts.

 MARKET RESEARCH

As part of the research,
I studied apps in the field of nutrition.

Additionally, I studied apps in the field of design and inspiration.

I researched applications
in the field of AI photos generator.

I studied apps for creating boards, timetables and schedules.

market RESEARCH challenges

How to ensure the user's regular weekly updates of the lunchbox plan

  • Send reminders for special events with unique presentation suggestions (holidays, birthdays, etc.).
  • Open a store with accessories that encourage users to use them for new presentation styles we upload.
  • Parents always know the calorie content of each lunchbox and can have control over calorie intake.
  • Variety suggestions will also be seasonally influenced.

How to avoid parent-child conflicts regarding school breakfast​

  • Enable weekly planning menus in advance, reducing last-minute conflicts.
  • Offer creative and easy-to-follow recipes for nutritious breakfast items suitable for children.
  • Provide a range of diverse and healthy breakfast options for different tastes and preferences.
  • Include visual presentations of breakfast choices, making it easier for children.

How to reduce morning prep time​

  • Filter different recipes based on cooking time.
  • Add an option to attach a recipe the user finds online to the app.
  • At a glance, the user can see what's in the lunchbox and how to cut and plate the food in an appealing way.
  • Easily add ingredients to the app shopping list.

user RESEARCH

In the user study, I tested 15 Instagram influencers in the LunchBox community and 10 additional follower parents.

Anna Carter, 37

I want to include various foods in his school lunch, but he insists on having the same sandwich every day.

user RESEARCH challenges

How parents can use the app when specific ingredients, like life-threatening allergens, are restricted

  • In the onboarding process, users can filter allergens.
  • We will propose alternatives for allergenic ingredients in various recipes.
  • We will add a filter.

Busy mornings make it difficult for parents to prepare varied and nutritious meals for their children.

  • Implement filters to recipes based on preparation time, allowing parents to find options during busy mornings.
  • Provide a feature for favorite recipes, saving time on decision-making.
  • Use algorithms to suggest recipes tailored to the parent's preferred prep time and the child's nutritional needs.

wireframes

Home page

Discover new lunch box ideas, recipes, and accessories to enhance your experience.

CREATE NEW LUNCHBOX

User selects food and serving style based on child’s taste. View nutritional info and save choices for later.

CREATE NEW LUNCHBOX

User selects food and serving style based on child’s taste. View nutritional info and save choices for later.

WEEKLY PLANER

The user can easily input their kids’ preferences for each day of the week, which saves them valuable time.

SPLASH SCREEN

A visual introduction is displayed when the app is loading, engaging users with branding elements and improving their overall experience.

SPLASH SCREEN

A visual introduction is displayed when the app is loading, engaging users with branding elements and improving their overall experience.

ONBOARDING

During the onboarding process, the child’s food preferences are filtered to exclude disliked foods.

Typography

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Light

Regular

Bold

Colors Palette

CTA – primary

#FFAA00

Surface – primary

#ECFCFF

TAG – secondary

#FF98A9

Surface – background

#FFFFFF

Text – disable primary

#9BB1B1

Text – disable secondary

#BCCFCF

Surface – secondary

#F5F5F5

Text – primary

#002931

ICONS

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