NAP EASE,
GETTING THE BABY TO SLEEP SHOULDN'T BE SO CHALLENGING.
Mobile app
B2B2C
Figma | Ps | Ai
The Problem
Consulting parents on infant sleep issues is uncomfortable and challenging.
Causes of THE problem
Parents receive verbal assignments and need to writing them down on paper.
There no single efficient way to track improvement suggestions according to the consultant’s guidance.
As part of the process, parents document the baby’s sleep process, even in the middle of the night.
The consultant is not available for urgent phone calls (She’s in meetings throughout the day).
Implications
For users
01
Their baby doesn’t fall asleep.
02
Wasting time, effort, and money.
03
Strains couple relationships.
04
Tired and frustrated parents.
For sleep consultants
01
Feeling out of control and overwhelmed.
02
Wasting time
and effort.
03
No time for business development.
04
Customers are dissatisfied.
MARKET RESEARCH
As part of the research,
I have studied applications monitoring infants’ sleep.
In addition, I study sleep applications for adults and explore calming apps.
I have researched apps in the field of sports, nutrition and stop watches.
I have studied apps for data input and sharing between users.
market RESEARCH challenges
How can we ensure that users regularly document the baby sleeping process?
- Add a 'floating clock', enabling the documentation window to hover above other applications.
- Include a Dark Mode option on settings to simplify nighttime documentation for parents.
- Create widget for a smartwatches to facilitate documentation.
How can we effectively address user forgetfulness?
- Send reminders through various channels like push notifications, emails, or SMS.
- Develop a smart algorithm that predicts optimal times for user engagement based on historical data.
- After identifying the baby's sleep pattern, the user will receive a notification to start sleep documentation.
user RESEARCH
In the user study I tested 20 couples and 10 top sleep consultants
Emily Johnson, 29
As a first-time mom, I sought not just to get advice but also moral support. Unfortunately, the consultant was often unavailable when I needed reassurance, leaving me isolated and overwhelmed.
user RESEARCH challenges
How can the users document sleep with many variables most easily?
- Initiating the documentation, we will select the user, specifically the parent putting the baby to sleep.
- Utilizing a central large clock, we will implement Start and Stop buttons.
- Designing a button to record awakenings and their reasons, including frequencies
- After completing sleep documentation, a Sleep Summary screen will appear.
Users lacked the consultants' responses at frustrating moments, therefore:
- We will Design a chatbot.
- We will create a Frequently Asked Questions (FAQ) page.
- Incorporating videos showcasing the consultant giving concrete examples.
user Research Insights
To investigate issues in infant sleep consultation, I surveyed 20 couples and 10 top sleep consultants, I analyzed their responses and identified 2 central problems:
01 – Parents seeking support
During the documentation process, parents faced difficulties and sought support, but the consultant was unavailable.
Solution
To strengthen their sense of guidance, I expanded the component of weekly tasks, making it quickly identifiable, including a detailed explanation in a video clip.
02 – Communication hurdles
Solution
Users must confirm reading a tip before it moves to the “read tips” section. They can also save a tip as a favorite for future reference.
wireframes
SLEEPING PLAN PAGE
This screen provides parents with the tasks they and their baby received this week. A quick scan reveals all the tasks, each accompanied by a short video clip.
HELP PAGE
To support parents during challenging moments, I created a ‘Help’ page where users can receive immediate and relevant answers to their specific issues.
HELP PAGE
To support parents during challenging moments, I created a ‘Help’ page where users can receive immediate and relevant answers to their specific issues.
TIPS PAGE
Research revealed the challenge parents have in recalling crucial tips. As a solution, new tips will be stored in a dedicated area for easy future reference.
ACADEMY PAGE
A vast database with videos and examples covering all aspects of baby care, filtered by different areas of interest.
ACADEMY PAGE
A vast database with videos and examples covering all aspects of baby care, filtered by different areas of interest.
Typography
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Colors Palette
CTA – primary
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Surface – secondary
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CTA – secondary
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Text – primary
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Text – secondary
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Surface – massage
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Surface – base
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Surface – bottom
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ICONS
main character illustration
